Search Engine Optimization is the exercise of optimizing a website to make it easy for search engine spiders to comprehend the content, which in turn boosts the quality and quantity of traffic the website receives through organic results.

With organic search getting more than 71% traffic, the earlier you start with Search Engine Optimization the better.

Not only does SEO gradually help you achieve higher search engine rankings, it also improves visibility and increases leads for your business.

In Tanzania, very few websites have taken advantage of the free traffic received from Google. More and more people are realizing how beneficial SEO is for their business. Hence it is advisable to start optimizing your site before your competitors beat you to it.

It gives your brand higher credibility. People trust Google. With millions of websites on the web, SEO is the special ingredient that will help your brand stand out from the rest.

It’s no longer about finding customers, it’s about getting found on the internet.

The top 3 spots on the first page of Google are the most clicked links whenever any search query is made. This helps bring in more prospects and converts leads into conversions. The opportunities are endless as long as you maintain your SEO ranking.

What’s the best part? The traffic is free!