Social Media Marketing is the most well-known medium of Digital Marketing in Tanzania.
If you’re not on Social Media yet, I can guarantee that your competition definitely is.
Social Media gives you the perfect platform to connect with your audience, showcase your products and services and increase brand awareness.
However, it’s not that simple and straight forward to convert potential prospects into customers.
Trust needs to be earned.
And this happens over time by consistently providing valuable content and actively engaging with users. Social Media makes this process easy as you get direct access to people. It has been an amazing platform for breaking the stigma of faceless organizations that are just interested in customer’s money, by humanizing brands.
Facebook and Instagram are the most popular platforms in Tanzania, followed by LinkedIn and Twitter.
Today, Paid Ads are a vital element in having a successful Social Media Marketing strategy. This is because most of the time, organic content gets very low reach. Hence, if you want to grow your business, running paid advertising campaigns on Social Media is highly recommended.
Your customers spend a lot of their time on Facebook.
With more than 6 million users on Facebook in Tanzania (which is rapidly increasing each day), Facebook advertising can be the best solution for driving traffic and conversions for your business.
There is a lot to gain with social media to make it worth your while. If you’re on board but not sure where to start, drop me a message today!