Pay Per Click Advertising, Google Adwords (or Bing Ads), PPC, Digital Media Buy, Paid Search Marketing – Don’t be confused. All of these mean the same thing.
PPC Advertising can generate traffic and leads for you instantly unlike SEO where it would take months for your website to achieve higher search engine rankings.
Pay Per Click campaigns allow you to show your ads to targeted audiences and achieve whichever type of conversion you want such as increased website visits, phone calls, sign ups, mobile app installations, video views, sales or simply just awareness for your business or brand.
Investing in Paid Search Marketing campaigns can bring tremendous results for your business.
Time and effort is required to build a well-crafted PPC ads campaign strategy in order to help you get the best return on investment. The best part is that you only pay when someone clicks on your ad.
You’re in control of your budget.
If you’re worried about losing control of the expenditure for the paid campaign, you can rest assured as you have the power to set a budget that you’re comfortable with. The ads will be displayed keeping your budget in mind. You can also reduce or scale up your budget depending on the effectiveness of the campaign.
I can help you run an effective Pay Per Click Advertising campaign. Feel free to get in touch with me for a consultation.